Why Dynamic Digital Signage?
A Comparison To Other
• Dynamic Digital Signage (DDS)
talks to consumers directly at
the point-of-purchase or point of
decision while in TV, Radio and
Print there is always a time for
distance gap between the ads and
the advertised product.
• DDS builds “the last 10 feet” to
the consumer as it
communicates with shoppers who are
ready to buy. It is
more targeted, with in-store
increasingly available to enable
more accurate day-
parting and other measurements.
• DDS content can be adapted
depending on regional or
local interests, demographics and
• DDS audiences are ‘ready to act’
while all other media
audiences are passive ‘potential
• Ad recall and retention in
Digital Signage is better than
in any traditional advertising.
• DDS ad spending is easier to
account for as it can be
tracked directly to sales uplift.
(Posters, Placards, Whiteboards, etc.)
• DDS can deliver exponentially
more ad spots
occupying the same space.
• Full-motion DDS ads have more impact.
TV and Radio
• Viewers tend to perceive TV and
Radio ads as
irritating interruptions. By
contrast, shoppers are
more responsive to DDS ads when
timely, helpful and relevant
information that helps them
to make the right choice.
• Viewers cannot skip DDS ads.
Newspapers and Magazines
• Newspaper ads are typically
viewed once a day
while DDS delivers more frequency.
• DDS ads are more compelling
because of full-motion capabilities.
• DDS ads are more flexible, they
can be customized
and aimed at smaller target
audiences within a larger
• DDS is more cost-effective than
newspapers and magazines while
having a higher
targeting ability and impact.
TV/VCR/DVD combos in retail
• VCR/DVD content gets outdated quickly, distracts
Employees and takes a long time to change.
• DDS networks allow operators to sell measurable ad
space to advertisers and retailers, while TV/VCR/DVD
combos have limitations in creating this revenue
• DDS networks are largely automated and remotely
operated while TV/VCR/DVD combos require manual
management and thus consume employee time.
Whether you are looking for new ways to reach your
customers or a better and more efficient media to
communicate with your employees, digital signage is the
ultimate solution to reach your audiences with dynamic
up-to-date content and messages.
Digital signage can maximize your message and maintain
relationships with your customers.
Traditional media tools including billboards, print
posters and stand alone video displays have all been
created to deliver messages at high traffic locations.
However, those traditional displays take a long and
costly cycle to produce, distribute and update.
importantly, the static nature of those traditional
displays greatly handicaps a business that has the needs
to reach their customers with timely, up-to-date and
our society and technology continue to evolve, Digital
Signage is quickly becoming a new-generation Digital
Media Network that delivers dynamic and relevant content
to target audiences in a way beyond the reach of
traditional media tools.
The Proof Is In The
Arbitron Inc. (NYSE: ARB) is an international media and
marketing research firm serving the media—radio,
television, cable, online
and out-of-home—as well as advertisers and advertising
agencies in the United States and Europe.
Please take a moment
to view Arbitron's latest Digital Signage research
Arbitron Retail Media Study Vol II:
Consumer Interest and Acceptance of
Displays in Retail Environments